How can we better understand customers?

Google TechTalks July 18, 2006 Ely Dahan At MIT's Sloan School of Business, Ely Dahan taught high tech marketing and new product development. He now develops new models and methods for developing products at UCLA's Anderson School of Business. Dahan has developed internet-based market research methods, mathematical models of parallel and sequential prototyping, the economics of cost reduction, and strategies for mass customization. Prior to entering academia, he was national product manager for W.R. Grace and NEC until 1984, when he founded a computer networking company in Maryland, serving as CEO until the firm was acquired in 1993. He is the recipient, along with his coauthors, of the INFORMS...

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